ESRI The Science of Where
IT IS NOT
LOCATION LOCATION LOCATION
it is
CONSUMER
Location Intelligence Analytics
is the technological advance of the future.
Why
because Location Intelligence Analytics not only looks at both site Locations and demographics
it goes WAY BEYOND to the
Consumer's Profile, Their Lifestyle and Their Product Preferences
The Who:
· Consumers in a trade area.
· Their socioeconomic traits,
· By sex, ethnicity, race, income and net worth
• Consumer Segmentation segments US residential neighborhoods into
67 unique segments based on demographic and socioeconomic characteristics.
Location Intelligence will provide a COMPLETE and HIGHLY DETAILED market profile...
The Where:
· By mapping the consumer - Location Intelligence will provide detailed information about a site and its' proximity to daily needs,
· activity and retail generators, hospitals, roadways, schools, restaurants and business parks.
· It will compare your existing locations with each other and provide you the key insights needed to KNOW where future growth should take place.
The What
· Key insights into a consumer's product
preferences and frequency to a facility.
The How
• So you can truly understand those forms of media your targeted
consumers will both utilize and respond to - thus enabling
more profits.
Today, consumers are really holding ALL the cards....
• Localization of merchandise and correctly configuring
sites can maximize the consumer experience - thus
ensuring more traffic and more profits. How? Why?
By really knowing and understanding the consumer profile
of the people in your area, thus allowing you to address their needs.
This is where GIS will EXCEED your expectations.
Location Intelligence for
Real Estate
• understanding the nuances of the trade area
• building facilities that fill consumer needs
• managing investments: hold, sell, or exchange
Restaurant
• understanding the consumer’s product preference to optimize menus
• determine successful new restaurant expansion areas
• determine consumers spending habits
Residential
· housing developments determine layouts for the consumer in that area
· Apartments developing and managing and understanding the renter and homebuyers
· understanding the amenities renters desire to increase and stabilize occupancy
Retail
• understanding consumer’s product preference
• understanding total retail sales: sales leaving the area and sales currently in area
• localization-not just location obsolescence of getting to a facility and negotiating entrance and leaving the facility
Industrial
• determine the road patterns for efficient shipping and receiving
• determine utilities that are available to the industrial facility
• profiling potential employees
Shopping Center
• creating tenant mixes that serve the consumer’s product preferences
• establish efficient negotiating traffic within the shopping center
• strong tenant mix will create stability within the shopping center